Mark Palmer
I get a lot of people asking me about Facebook, LinkedIn, and numerous other online social networks. People want to understand what these sites offer for their business? - are they necessary? My answer is
YES, they are very important to your business and here is why I think that way.
1) Online social networks are no different than all those offline organizations that you sign up for, pay membership dues, and attend networking events - with the exception that online social networking sites
don't cost you money and provide a
far greater reach.
2) As your network grows (relative to your investment of time) you will meet many new people that you would otherwise not meet. You will
learn much from your new network.
3) Your network will help you
solve problems. People in your social network will most often respond to any problems that you throw out to them. You will either get the answer or directed to someone that can answer your problem.
4) Being actively involved in social networks will also help you drive visitors to your website or blog. Obviously, you would have your web address loctaed on your profile, but also search engines pick up on many of your profiles helping to boost your
findability.
Now, there are many more reasons to pursue a social networking strategy to help you grow your business - we just feel that these four reasons should be enough to cause you to explore social networking. So get out there and explore the world of Facebook, linkedIn, Plaxo, and so much more - Happy Networking!
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